Formulating intermediate goals that can be followed up throughout the change journey is a well-invested effort. It provides insight into how well the change is unfolding. Continuous follow-up generates insights into how well the change initiative is going. These goals provide a valuable tool for management, leadership and communication.
Setting intermediate goals for activities that will bring change forward is important. Start from the theory of the journey of change and decide what you should do to help people understand, feel motivated, and acquire new skills to change their behaviour. Also, set goals for what you want people to think and feel after each step of the journey, but above all, what you want them to do. Use the SMART structure; a good goal should be Specific, Measureable, Assignable, Realistic and Time-related.
If you doubt whether your goals are clear enough, effective, there are simple rules to follow. One is the SMART structure; a good goal should be Specific, Measureable, Assignable, Realistic and Time-related. Discuss and validate your goals with your closest key people.